Coaching for professional athletes & coaches
High performance
starts in the mind
In elite sport, mental strength has long become a decisive success factor. We coach world-class athletes and exceptional teams to unlock the performance potential that makes the difference. At the heart of our work: the human side of high performance.
At the very top, everyone is world-class. What sets people apart is something else. At the summit, the best are often separated by mere hundredths of a second. Physical ability? At this level, almost identical. Training, nutrition, recovery – all optimised to the very edge of what is possible. And yet, some stand out. Again and again.
What sets them apart is not the physical. It is their mental capacity to stay clear-headed under extreme pressure. Their trust in their team. Their inner stance when it truly matters. Their mindset. Nowhere is the human side of high performance as visible as in elite sport. And nowhere is it used as consistently.
What we take from sport for you
Strategy
Strategies can be copied. Technology is available to everyone. Processes follow best-practice standards. In business as in sport: those who rely on the substance alone leave central performance potential untapped.
Culture
What sets the best companies apart from the average is their culture. The mindset with which their people take on challenges. And how they are led when the pressure rises.
Experience
Sports is a magnifying glass for companies: what becomes visible there about human high performance can be transferred. Recognising this is the first step on the path to a modern high-performance culture.
WE DON’T JUST TALK
ABOUT HIGH-PERFORMANCE
Prof. Dr. Melan Thuraiappah
Partner at JENEWEIN
We are right
in the middle of it
We work with athletes and teams in the decisive moments of their careers. Before and during competition. In the comeback after a setback. Alongside coaches who want to make fans worldwide and entire nations proud of their team.
This proximity gives us a deep understanding of what enables people to perform at their peak. And of how to release the blocks in their way. Combined with our research at the University of St Gallen and Stanford University, this creates a unique perspective on high performance. Grounded in science, tested in practice. Week after week.
JENEWEIN is therefore in the rare position of being able to draw on exclusive insights from the toughest high-performance environments in the world – and translates them, for companies, into practical tools and habits for leadership and collaboration.
CULTURE IS NOT A SOFT TOPIC – IT’S A HARD PERFORMANCE LEVER
What our coaching changes
Many still see mental work as a nice-to-have. Something you do once everything else is in place. The opposite is true: at elite level, mental strength is the decisive lever for measurable results.
From pressure to clarity.
Knowing where your strengths truly lie, instead of holding yourself back with doubt.
From lone fighters to true team spirit.
Working towards the same goal together, with full commitment.
From fear of failure to a true pioneering spirit.
Taking every step with joy – free of fear of setbacks.
From exhaustion to energy.
Learning to understand yourself and manage your energy wisely.
From compulsion to joy.
Developing the passion to get better every single day.
Our services
What team coaching achieves
Team coaching is about the culture that makes performance possible. At the very top, one rule holds: «All teams are born equal. Some work harder on their social skills.» Teams that have learned to deal with each other honestly, to use conflict productively and to stand up for one another don’t just perform better. They exceed themselves when the pressure is greatest. Joy and connection give energy at the very moment when added pressure makes others shrink.
What 1:1 coaching achieves
One-to-one work with athletes is about the personal breakthrough. About the question of what stands between you and your best performance – and how to clear those obstacles. Not through a standard formula, but through a engagement with what makes you who you are and what drives you at your core. The result: people who don’t shrink under pressure, but grow beyond themselves, who not only perform in their discipline, but carry others with them.
What mindset change achieves
Unlike our coaching, our masterclass «High Performance Mindset» is aimed at high performers in business. Because peak performance does not begin with more discipline – it begins with how you see your own potential. Or, in the words of world-record adventurer Jonas Deichmann: «The only limit is me.» Through daily work with athletes and teams, we know the mindset of elite sport like few others – and translate it, grounded in science, into practice.
THE HUMAN SIDE
OF PERFORMANCE
Stories that move
«Positivity»
with Hansi Flick
Pressure, time constraints and restrictions defined the starting point when Hansi Flick took over as coach at Barça. A deep conviction turned that into success on demand.
«Embrace this Shit!»
with Oliver Heer
Extreme sailor Oliver Heer was drifting alone on the open sea with a broken boat. One phone call and one realisation were enough to help him achieve the near-impossible.
«Step by Step»
with Aleksander Aamodt Kilde
It was a crash that shook the entire Ski World Cup. Through mental work, Norwegian downhill skier Kilde fought his way back to his feet. More than that: back into the World Cup.
more case stories
Katharina Liensberger
Olympic ski champion
Sebastian Steudtner
Big-wave world-record surfer
Dr Wladimir Klitschko
Former world boxing champion
Noè Ponti
Olympic swimming champion
German national football team
Four-time World Champion
VfB Stuttgart
Five-time German football champion
Alinghi sailing team
Two-time America’s Cup winner
SV Werder Bremen
Four-time German football champion
1. FC Union Berlin
German top-tier football club
Tudor Pro Cycling
Professional road cycling team
SV Elversberg
German second-tier football club
Sauber F1 Team
Formula 1 racing team
HIGH PERFORMANCE BEGINS WITHIN. WITH THE MINDSET.
Athlete Coaching
Every athlete has their own drive. A feeling, a conviction, an inner compass that ignites peak performance – not as a technique, but as an expression of who they are.
We call this fire the Human Side of Performance: what drives you, beyond talent and training. It cannot be copied. And that is precisely why it is so powerful.
When you know this core, it changes everything. Not just your performance – but how you train, how you deal with setbacks, how you carry others with you. Your story becomes visible and inspires far beyond sport. Because it shows what is possible for people when they are truly in their element.
No off-the-shelf formula. Our work never begins with a ready-made programme. It begins with a question: what is your story?
Together, we work on:
Strengths and drive
What defines you? What are your true strengths – and how do you bring them to bear under pressure? What makes you the person you truly are? We focus on the human side of performance.
Mental strength in competition
Focus and clarity when it matters. No off-the-shelf techniques, but tailored routines that fit you, your context, your daily training and your discipline.
Setbacks and pressure
Move away from the question: «How do I get through this?» And focus instead on: «How do I find my way back to what drives me – especially when it gets hard?»
Impact beyond sport
Your story as an athlete moves people. We help you shape that impact intentionally – as a personality, not only as an athlete.
TEAMS, THAT STRENGTHEN STRENGTHS MAKE THE DIFFERENCE.
Team Coaching
The best teams in the world don’t necessarily have the best individual athletes. They have something else: a culture in which trust is stronger than ego. In which honest feedback is not an attack, but an expression of respect and commitment. In which everyone knows what the team stands for – and is willing to go the extra mile for it.
This kind of culture does not emerge on its own. It needs deliberate work, clear values and the will to address uncomfortable things. That is exactly where we take sports teams operating at the highest level.
What we work on with teams:
Shared vision
What drives us? What unites us? What do we want to achieve together as a team – and why is it worth our full commitment?
Trust and honest conflict
The best teams argue. They challenge each other. They have their conflicts out. And they do so in a way that leaves more clarity behind, not less.
Working together under pressure
When it really matters, the true quality of a team shows. We work on communication and chemistry for exactly those moments.
Strengthening strengths
Every team member brings something unique. The question is: does the team really use those strengths – or does it stay dysfunctional?
THE TIME FOR
WE IS NOW
May we stand by your side as a partner too?
We look forward to hearing from you.
Your contact
Dr Zaniyar Sharifi